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Group Product Manager

1.00 to 10.00 Years   Pakistan   20 Jun, 2023
Abbott
1 Jobs Openings
Job LocationPakistan
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

JOB DESCRIPTION:Position: ÿÿÿÿÿÿÿÿÿÿÿÿ Group Product ManagerReporting to:Marketing ManagerDepartment:MarketingLocation:ÿÿ ÿÿÿÿÿÿÿÿÿ KarachiJob Summary:The role is responsible for strategy development and effective execution of brand plans and marketing strategies to drive the performance of the assigned portfolio of products and deliver the business objectives in a compliant way as per affiliates? control frameworks and promotional policies.Group Product Manager will be responsible for managing strategically important portfolios & brands (Global or Local). Engage and support in Brand Management & Brand Financials, NPI & Business Development, Analysis & Reviews, and Forecasting.Major Responsibilities:úAchieve top-line, volume, market share, and bottom-line targets for the brands assignedúWork effectively with cross-functional stakeholders & Global Brand team, to develop differentiated and impactful brand strategies and campaignsúMonitor, analyze, and evaluate market trends and dynamics to ensure competitive positioning and make necessary recommendations (Pricing, Repositioning, Indication additions, NPIs, Line extensions)úDevelop and implement Annual Brand Plan and Ensure quality and timely delivery/execution of campaignÿcollaterals including digital content.úUndertake fieldwork to capture insights, engage with KOLs to develop relationships, pharmacy presence, and verification of in-chamber execution of brand strategies by Field force (Rx & Trade).úDevelop long-range plans (LRP) for the assigned brands and Responsible for managing A&P for the brands assigned and its utilization according to the promotional plan in line with OEC guidance.úPrepare Root Cause Analysis in case of KPI deviation and Monitor Agreed Demand Statement (ADS) for assigned products & liaise with the Demand team to ensure ADS is achievedEducation/Knowledge & Experience:

  • Business Degree (Specialization in Marketing) or Pharm-D from a reputed University.
  • At least 5 years of relevant marketing experience in Pharmaceutical company; Field Sales experience will be preferred
  • Relevant Therapy area experience will be an added advantage
  • Exposure to ATL & BTL would be added advantage
  • Strong communication skills (both verbal and written)
  • Good team player
The salary for this role is between:N/AJOB FAMILY:Product ManagementDIVISION:EPD Established PharmaLOCATION:Pakistan > Karachi : Plot No ST-2;KDA SchemeADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Yes, 20 % of the TimeMEDICAL SURVEILLANCE:NoSIGNIFICANT WORK ACTIVITIES:Not Applicable

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