Digital Product Manager

Job Description

About Syngenta:Syngenta is one of the world?s leading agricultural innovation companies (part of the 23 Billion USD Syngenta Group) dedicated to improving global food security by enabling millions of farmers to make better use of available resources. Through world-class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown.We are committed to rescuing land from degradation, enhancing biodiversity, and revitalizing rural communities.A diverse workforce and an inclusive workpworkronment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate, and, the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet.Role Purpose:The Digital Product Manager will primarily be responsible for rolling out digital products/services including but not limited to e/Conversational commerce, grower/farmer platforms, chatbots, Call Center/IVR, CRM etc. This role will be responsible to ensure the execution on our digital strategy and drive adoption across the organization by identifying opportunities whilst ensuring a continuous focus on farmer-centricity. This role helps leaders to understand how digital can drive performance across multiple dimensions by the team and by country, highlighting risks & opportunities and fostering best practice sharing. The Digital Product Manager will also establish an operating rhythm with the business to ensure our organization is running effectively and efficiently to meet goals and objectives. Frameworks to help structure organization thinking, drive visibility, and facilitate alignment will be important and should be used along with clear KPIs and performance tracking.

• Product Development
• Product Operations
• Growth
• Business insights & Data analytics

• Leading the overall design and implementation of digital transformation initiatives on an organizational level.
• Regular coordination with Digital and IT teams in the APAC region.
• Creating value delivering digital platforms for farmers, including both conventional and digital means to strengthen the grower connect.
• Digitizing grower & sales data to develop stronger understanding of grower preferences.
• Strengthen engagement with franchises incl. data sharing.
• Build capability to conduct customer analytics and segmentation to drive increased performance.(Google analytics + Grower app analytics + Unified DB access).
• Understanding the digital transformation strategy, facilitating adoption of digital platforms both internally and externally
• Understanding existing business and be a catalyst in the transformation process.
• Work with IT and ecosystem partnerships teams to design and roll out products and services within the agriculture value chain
• Understanding business requirements, creating scope of work, contributing to UI/UX
• Localization and customization of existing regional and global platforms
• Digital marketplaces, Android/iOS applications for growers, business process digitalization etc.
• Create new ways to promote SYT products by providing increased value with Digital Services in close collaboration with Marketing Campaign management team
• Product management for Digital Tools to ensure they properly support the BU Digital Strategy and enable product + offers.
• Marketing Promotion of Digital Services and Solutions in collaboration with Communication and Digital Marketing Team
• Manage complex cross-functional projects to drive Product + development
• Create digital products to gather, use and effectively use farmers? data and profiles
• Understanding ecosystem partners? products and integrating their offerings and services by embedding or integrating through APIs.
• Create GTM Strategy and ensure its implementation for each Product + Service including clearly defined KPI reflecting potential incremental business value for Syngenta Pakistan
• Develop a profound understanding of grower needs and the local digital agriculture environment by continuously gathering grower feedback via face-to-face visits and by interacting with Field Team. Provide necessary inputs for Product + offers

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