Associate Director Marketing

Job Description

Careem is building ?the everything app? for the greater Middle East, making it easier than ever to move around, order food and groceries, manage payments, and more. Careem is led by a powerful purpose to simplify and improve the lives of people and build an awesome organisation that inspires. Since 2012, Careem has created earnings for over 2.5 million Captains, simplified the lives of over 50 million customers, and built a platform for the region?s best talent to thrive and for entrepreneurs to scale their businesses. Careem operates in over 70 cities across 10 countries, from Morocco to Pakistan.About the teamThe Associate Director of Marketing will lead all Marketing initiatives across Careem Pakistan. The role requires a deep understanding of the market and the activities that increase our KPIs on awareness, transactions and revenue. It includes building strategies with deep insights into Pakistan?s consumer market.What youll do

• Be a part of Careem Pakistan?s senior management team
• Drive usage and growth of Careem Pakistan products and services across all customer segments
• Develop a strategic vision and execute long range plans based on in-depth understanding of market segmentation, market and technology trends, customer needs, and competitive positioning
• Build marketing plans for Careem Pakistan that include promotions and partnerships to increase revenue and meet monthly targets in areas of responsibility that are correlated with the brand guidelines
• Manage to identify key customer segments, create customer profiles, customize offering, and optimize ways to communicate our offering to our customers
• Develop and implement strategic partnership engagement plans working in collaboration with the senior marketing team in HQ and other marketing colleagues, aligning our internal goals with new and existing partner relationships
• Drive deep data-based insights, with the help of our data analytics team, that enhances our customer acquisition and maximizes lifetime value of our customers.
• Work with the diverse teams to create and maintain a consistent output of high-quality products to accelerate the growth and ability of the organization
• Work with a cross-functional team of analysts, marketers, engineers, and product managers to deliver against the organizations KPIs
• Help marketing managers and analysts solve difficult problems related to global ad serving, tracking, analytics, and attribution to ensure efficient marketing at scale
• Identify a range of potential sponsoring partnerships and appropriate channels and venues for promotion
• Forecast, measure and report results on various projects with countrywide partners, including co-created and/or co-branded content promotions, lead sharing, and/or event partnerships
• Develop new and creative approaches to working closer with influential members of our industry, and serve as a go-to resource to other marketing team members
• Collaborate cross-functionally with local and regional teams to ensure smooth delivery of objectives and achievement of growth targets.

What youll needThis role requires a high level of market understanding and a diverse skill set across multiple areas, including product and segment management, data-based marketing approaches, strategic and conceptual thinking to create marketing strategy, strong team leadership, and high marketing communications knowledge including social media marketing, PR, content creation and CRM. The ideal candidate will have a passionate commitment to improving the lives of people, an insane focus on excellence, data and customer understanding, and a strong alignment with our core values: being bold, focused, agile and collaborative, wowing customers and acting like an owner. Other requirements for the role include:

• Track record of delivering strong and strategically sound marketing plans
• Leadership experience
• Solid background in driving commercial offering and/or P&L of customer segments or product lines.
• Must be creative/innovative/hands-on with an affinity for details, aesthetics, communication & PR skills, interpersonal skills, negotiation skills, leadership skills, presentation skills, writing skills
• Ability to get hands-on in a complex operational environment
• Ability to manage multiple tasks and to deliver on challenging deadlines
• Strong account management and relationship management; adept communication with the ability to liaise with people on all levels
• Experience handling marketing budgets and forecasting/reporting results
• Ability to develop and articulate highly successful and innovative marketing solutions and communicate a compelling vision
• Confident, outgoing, and with a predisposition to teach others
• Experience working within the technology industry/start-up environment is desirable
• Experience in running digital marketing campaigns and analyzing KPIs.

What well provide youIn addition to a competitive long-term total compensation with salary and equity, we have a reward philosophy that expands beyond this.As a Careem colleague you will be able to:

• Be part of a Remote-First organization that offers flexible ways of working from the office and home.
• Work from any country in the world for 30 days a year
• Use Unlimited Vacation days throughout the year
• Access fitness reimbursements for health activities including: gym, health club and training classes.
• Work and learn from great minds
• Create impact in a region with untapped potential
• Explore new opportunities to learn and grow every day

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