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Assistant Portfolio Manager

1.00 to 10.00 Years   Pakistan   29 Jun, 2022
syngentacrop
1 Jobs Openings
Job LocationPakistan
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

About Syngenta:Syngenta is one of the worlds leading agricultural innovation companies (part of the 23 Billion USD Syngenta Group) dedicated to improving global food security by enabling millions of farmers to make better use of available resources. Through world-class science and innovative crop solutions, our 28,000 people in over 90 countries are working to transform how crops are grown. We are committed to rescuing land from degradation, enhancing biodiversity, and revitalizing rural communities.A diverse workforce and an inclusive work environment are enablers of our ambition to be the most collaborative and trusted team in agriculture. Our employees reflect the diversity of our customers, the markets where we operate, and the communities which we serve. No matter what your position, you will have a vital role in safely feeding the world and taking care of our planet.Role Purpose:

  • Execute IMC campaigns including new product launches. Build 360 (IMC) campaigns to build engaging brand experiences which are in line with the local market context.
  • Execute the long-term strategy for the brand/category which should include portfolio strategy, identification of key growth drivers, and a 3-year business plan.
  • Develop and maintain an understanding of the category; the market dynamics, the competitive landscape, and the ability to identify key consumer trends. Share insights regularly with senior management to ensure that the product launch plan is in line with consumer demand.
  • Execute the local adaptation of communication in collaboration with the zone team.
  • Manage the complete marketing budgets for the category and ensure they are managed within the given parameters.
  • Support the Portfolio Lead in
    • to drive effective brand animations and brand promotion activities.
    • ensure A+ content/visibility, activation/promo, launches, and expansion in line with the brands strategic vision & guidelines.
    • consumer research for the category, make recommendations to the management based on the research analysis.
    • monitor media plans, implement promotions, and ensure implementation of trade marketing plan

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