Assistant Manager Consumer Market Insights

Job Description

Position Title: ÿ Assistant Manager - Consumer & Market InsightsÿLocation: Head Office, KarachiEmployment Type: PermanentWho You Are & What You?ll DoThe Assistant Manager , Consumer & Market Insights will be part ofÿ Consumer Market Insights team, and will be responsible for leading consumer research to inform the ongoing development and deployment of new products & product renovations for Pakistani consumers. The individual will be responsible for leading quantitative and qualitative research and insight, supporting the Beauty & Personal Care business team. They will help the business generate & implement high growth & market/trend responsive innovations in short time. They will translate internal briefs into research projects. They will be comfortable using a wide range of research tools and methodologies, both quantitative and qualitative. They are familiar research methodologies and tools and how they can answer a business question.Primary Responsibilities

• Utilize the market trackers to understand business issues, raise red flags proactively and identify growth opportunities for business basis the same.
• Identify & integrate consumer insights into various innovation projects.
• Partner with stakeholders to align all research projects to the strategic priorities of the BW&PC team
• Work end to end on innovation and renovation projectsÿ from ideation/co-creation, testing and in-market measurement/optimization
• Translate internal briefs and questions into analytical projects (includes refining the initial ask and asking the ?right questions?, working through potential hypotheses and storyboarding the output)
• Provide qualitative and quantitative analysis and insight to inform business strategy, innovation, renovation, and future strategic product development. Lead meta learnings to synthesize overarching research findings.
• Lead research projects from brief creation, through supplier selection, study design, interpreting results and providing actionable recommendations to the cross-functional team.
• Understand category and competitive landscape and bring outside-in inspiration to guide more impactful innovation and drive business change.
• Pilot new methods & approaches, technology, and new suite of research toolkits across categories.

What You?ll Need To Succeed

• Undergraduate degree required.
• Demonstrated high performance, 3+ years of experience in relevant work experience;
• Understanding of market research and research tools & methodologies
• Passion for innovations, trends and creativity
• Connected externallyÿwith the latest competitive moves, innovation ideas and trends and acting with speed & agility in landing them in the business
• Ability to prioritize and deliver pipeline of innovations across brands and workstreams
• Digital skill a must
• Strong project management skills
• Good analytical thinking and communication skills to present clearly, simplify complex topics and influence decision-makingÿ
• At ease in a facilitation role ? helping to stimulate idea generation, thriving to co-create ideas together with marketing
• Comfortable working independently and as part of a virtual and global team
• A team player; accountable, open minded who likes to work in rapid and agile way
• Consumer Love - With an acute ability to put the human first and ?be in the search mode? to unleash true human needs, adding value to people?s lives (via jobs, pains/gains, using empathy and other techniques)

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ?Whole Self? to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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