Area Manager - Lahore Region

Job Description

Position Title: Area ManagerFunction: Customer Development - Ice CreamReports to: GSM Lahore - Ice CreamWL: 1Location: Lahore RegionJob Purpose:The Area Manager is a key member of the Ice Cream Sales team, responsible for ensuring smooth sales procedures and driving business growth by developing strong customer relationships. This role involves effective sales operations, trade activity execution within the assigned territory, and achieving key performance indicators (KPIs) while leading the concessionaire sales force.Job Responsibilities:

• Develop strategic plans and growth strategies for volume delivery in the area.
• Monitor business performance on a daily and weekly basis.
• Increase numeric and weighted distribution of Unilever Brands and SKUs.
• Achieve Intelligent Quantum and Field Capability Score KPIs on a monthly basis.
• Manage stock and ensure secondary CCFOT (Case Fill Rate On Time) targets are met.
• Maintain high-quality sales and distribution standards.
• Implement new initiatives and category-specific plans.
• Expand direct coverage within the relevant universe.
• Achieve KPIs related to perfect store conditions and visibility initiatives.
• Ensure customer profitability (ROI) and required financials.
• Train and develop Territory Managers.
• Optimize asset and SKU allocation.
• Utilize IT tools effectively.
• Implement joint business plans and conduct regular compliance reviews.
• Provide feedback and insights on competitor activities.
• Promote best warehousing practices and FIFO (First In, First Out) principles for both concessionaires and trade.
• Adhere to Unilever?s audit guidelines.
• Facilitate weekly sharing of Unilever Safety discussion points and recommended behaviors through Territory Managers.
• Ensure customer operations and processes align with Unilever safety policies and principles.
• Monitor asset utilization (Trikes and Cabinets) using asset scanning tools and ensure proper compliance with Cold Chain Team support.

Education & Work Experience:

• Bachelor?s degree in business, finance, or other relevant fields.
• 3-4 years of relevant sales experience in the FMCG/Snacking industry is preferred.

Job Specific Skills:

• Strong negotiation skills for customer interactions and team leadership.
• Demonstrates Unilever?s Standards of Leadership: purpose & service, personal mastery, business acumen, talent catalyst, agility, consumer love, and passion for high performance.
• Driven by objective rigor, focusing efforts on business targets aligned with key priorities and market realities.
• Stays up-to-date with global technology trends and leverages them in the area.
• Influences others to embrace transformative changes.

Leadership:

• You are energized by delivering fantastic results. You are an example to others ? both your results and your resilience. You are constantly on the lookout for better ways to do things, engaging and collaborating with others along the way.
• As an individual you are the one responsible for your own wellbeing and delivering high standards of work. You must also focus on the Consumer and what they need. You are humble and have your head up, looking around to interpret evidence and data smartly, spot issues and opportunities to make things better.
• Critical SOL (Standards of Leadership) Behaviors
  • PASSION FOR HIGH PERFORMANCE: Takes personal responsibility and accountability for execution and results. Has an owner?s mindset, using data and insight to make decisions.
  • PERSONAL MASTERY: Sets high standards for themselves. Actively builds own wellbeing and resilience.
  • CONSUMER LOVE: Whatever their role, always looks for better ways to serve consumers. Invests time inside and outside to understand the needs of consumers.
  • PURPOSE & SERVICE: Has humility, understanding that leadership is service to others, inside and outside Unilever.
  • AGILITY: Explores the world around them, continually learning and developing their skills.

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ?Whole Self? to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ?Whole Self? to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.

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