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BrandMarketing Manager
1.00 to 10.00 Years
New Cairo Cairo, Egypt
25 Apr, 2024
Shehab A. Mazhar Architects
1 Jobs Openings
Job Location
New Cairo Cairo, Egypt
Education
Not Mentioned
Salary
Not Mentioned
Industry
Real Estate; Advertising
Functional Area
Not Mentioned
Job Description
Analyzing our brand positioning and consumer insights
Helping shape and communicate our vision and mission.
Translating brand elements into plans and go-to-market strategies.
Manages a team of marketing people working on brand initiatives.
Leads creative development to motivate the target audience to ?take action.?
Establishes performance specifications, cost and price parameters, market applications and sales estimates.
Monitors market trends, research consumer markets and competitors? activities
Oversees new and ongoing marketing and advertising activities.
Devises innovative growth strategies.
Aligns the company around the brand?s direction, choices and tactics.
Manage and develop the agency relationships.
Identifying and tying up with partners
To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
˙To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities.
To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy.
To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.
To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.
To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets.
To provide inputs to Vendors on the development of communication material.
Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions
Keyskills :
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