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Brand Marketing Manager

1.00 to 10.00 Years   New Cairo Cairo, Egypt   18 Mar, 2024
Shehab A. Mazhar Architects
1 Jobs Openings
Job LocationNew Cairo Cairo, Egypt
EducationNot Mentioned
SalaryNot Mentioned
IndustryReal Estate; Advertising
Functional AreaNot Mentioned

Job Description

  • Analyzing our brand positioning and consumer insights
  • Helping shape and communicate our vision and mission.
  • Translating brand elements into plans and go-to-market strategies.
  • Manages a team of marketing people working on brand initiatives.
  • Leads creative development to motivate the target audience to ?take action.?
  • Establishes performance specifications, cost and price parameters, market applications and sales estimates.
  • Monitors market trends, research consumer markets and competitors? activities
  • Oversees new and ongoing marketing and advertising activities.
  • Devises innovative growth strategies.
  • Aligns the company around the brand?s direction, choices and tactics.
  • Manage and develop the agency relationships.
  • Identifying and tying up with partners
  • To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
  • To coordinate with the market research team to understand consumer insights and using the same to focus on the brand-building activities.
  • ˙To regularly visit the market to understand changes in the market, competitive moves, experience consumer interactions and identify opportunities.
  • To evaluate the brand communication mix for ATL/BTL promotional activities in line with product strategy.
  • To effectively track all executions of plans and ensure that they are carried out as per brand expectations and confirm to set deadlines.
  • To work closely with the Agency on the copy/ content and creative for advertisement and promotional campaigns.
  • To monitor sales data and plan/ modify branding initiatives so as to drive achievement of sales targets.
  • To provide inputs to Vendors on the development of communication material.
  • Manage the team effectively by coaching, mentoring, provide periodic feedback and exposure to enhance learning Internal & External Interactions

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