| Job Location | Maadi, Cairo , Egypt |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Medical Hospital |
| Functional Area | Not Mentioned |
- Conduct segmentation of the market and identify the key cohorts, their sentiments, attitudes and behaviors and best ways to impact them to build equity and generate business- Uncover all the insights relevant to healthcare industry & consumer decision tree- Align all activities and communication to match the different segments targeted based on generated insights- Identify the different perceptions (image/personality/triggers/barriers) towards the group and individual entities within and address them through storytelling campaigns and other activities- Fully experienced in agency selection, briefing, creative evaluation, and execution across media- In cooperation with the digital team expand the group?s presence on all relevant social/digital platforms- Identify and make appropriate partnerships and sponsorship deals to reach our target and to further enforce our positioning- Experienced in media planning and buying, traditional and new- Lead in the preparation of key stakeholder and seasonal events- Develop mechanism for evaluating satisfaction on an ongoing basis and initiating corrective action- Act as the guardian of company branding and visibility- Ownership of the company website, it?s revamp and its content update and ensuring smooth and logical navigation and usability within- Create ideas/ critique own ideas and defend own ideas (open minded and impersonal)
Keyskills :
Consumer PRMarketing
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