Develop additional brands and touchpoints as needed
Marketing Management:
Owning a long term, scalable web and social media strategy in collaboration with other stakeholders and team members to ensure ongoing implementation of best practices
Creating a content optimization process for content updates, elimination of redundant or duplicate information, prioritizing pages for updates, ensuring content consistency and accuracy, and establishing web content reviews with stakeholders and contributors from different parts of the company
Managing internal and external resources to develop and execute a full website revamp that aligns with the companys brand guidelines
Working closely with other internal business units to ensure open lines of communications for a clear understanding of how the website can support their business priorities
Collaborating with other members of the team and other to align on objectives, KPIs and approach for priority projects and campaigns, including monitoring and optimizing results for search, social media, email campaigns and other digital channels to drive traffic and increase conversions
Create engaging text, image and video content for the social media, website as well as for newsletters, brochures, posters, and advertising.
Establishing an SEO strategy and framework to ensure the website and social media channels are optimized for increasing brand equity, engagement and to improve visibility and attract organic traffic
Overseeing and creating wireframes and new pages to drive intended actions (e.g., conversion, engagement)
Constantly monitoring and analyzing web and social channels performance, including tracking and analyzing detailed user behavior and engagement to improve customer experience and conversion rates
Providing regular reporting, analytics and insights using a variety of reporting tools
Conduct market research and analysis to identify market trends, customer preferences, and competitive landscape, using insights to inform marketing strategies and identify new opportunities.
Managing team capacity and deliverables, ensuring projects are on time and on brief.
