Key Account Associate Biologics

Job Description

LocationJeddah, Mecca Region, Saudi ArabiaJOB TITLEKey Account Associate ? Biologics (Riyadh)ABOUT ASTRAZENECAAstraZeneca is a global, science-led, patient-focused biopharmaceutical company that focuses on the discovery, development, and commercialisation of prescription medicines for some of the world?s most serious diseases. But we?re more than one of the world?s leading pharmaceutical companies.ROLE SUMMARYResponsible for generating clinical demand for Biologics portfolio with key accounts, pro-actively identifying business opportunities, presenting value propositions aligned to stakeholder needs and objectives, and recommending solutions to drive and develop business. Develop strategic and mutually beneficial relationships with the Multi-Disciplinary Team (MDT), Decision Making Unit (DMU), and potentially other stakeholders, based on a deep scientific understanding of the issues in order to identify the best opportunities for any part of AZs Specialty portfolio to deliver life-changing medicines to patients.In this role, positively influence customers? prescribing behaviour to achieve sales targets, develop territory and build strong customer relationships with the objective of maximizing sales volume and market share of designated products on a given territory.What you?ll doDevelop account strategy and plans:Identify opportunities and strategies to improve positioning of AZs Biologics products at a local level.Work with Sales, Franchise Manager and CFT to develop a local strategy and business plan to meet targets and further improve positioning of AZs Biologics products at a local level.Conduct analysis of market & competitors to identify territory business opportunities.Develop Account plan and allocate resources (e.g. call activities, budget), for optimal sales impact.Monitor Account business plan to ensure resources are directed to customers of the greatest potential.Participate in promotional activity programs to increase product awareness in the market and establish AstraZeneca as a strategic partner with top institutes / accounts.Create deep stakeholder relationships:Engage Biologics users in dialogue about approved indications, product efficacy / safety profiles and treatment protocols to support on-label prescribing for appropriate patients.Establish and maintain ongoing, long term collaborative relationships with stakeholders.Share stakeholder insight and information within AZ to strengthen relevant activities, e.g., product development, marketing, sales efforts.Update territory customer segmentation, database and call records continuously in Veeva.Deliver key promotional messages according to approved plan and marketing strategy.Build a trust and credibility with customers by demonstrating integrity and acting within the AstraZeneca Code of Conduct.Explore and expand new customers developing more Bio-users.Reporting / AdministrationSubmit monthly reports commenting on deviations from Business Plan and intended actions to align performance with objectives.Ensure punctual delivery of reports and daily synchronization of ETMS Veeva.Monitor and assess sales transactions to identify potential irregular sales patterns.Build capability and knowledge in healthcare eco-system:Build knowledge and understanding about AZs overall Biologics value proposition, products labelled indications and efficacy data among all relevant stakeholders in the MDT and DMU.Utilize different communication approaches, techniques and channels to help build knowledge in the MDT and DMU.Conduct science-based discussions with the HCP as per the approved indications of AZs Biologics.Arrange multidisciplinary workshops for physicians and other healthcare professionals.Arrange and coordinate effective speaker programmes with physician advocates and KOLsActively support Central pharmacists and nurses on relevant trainings.Deliver on plans and achieve sales goals on budgetDrive sales performance and ensure sales forecasts meet or exceed expectations while managing assigned budgets.Successfully promote the benefits of AZs Biologics brands, using fair balance messages and the appropriate mix of promotional tools.Ensure AZs products are optimally utilised in line with national / local guidelines and the product license.Effectively implement sales strategy, tactics and TAP (Account action plan) aligned with CF in accordance with company policies.Facilitate enlistment of newly launched and key products in accounts within the agreed timelines.Corporate responsibility:Successfully complete all training requirements, including product examinationsComply with all external regulations and internal policiesMaintains highest ethical standards and work in a spirit of AstraZeneca Code of Ethics, following rules & norms set by corporate policiesEnsures that all conducted activities are done in accordance with local legislation and corporate standards.Timely reports (as per respective procedures): health/environment/wellbeing related accidents; adverse events that you became aware about; change in status of your Conflict of Interest.Essential for the roleSaudi National.Minimum 2 years of Sales experience with a sound knowledge of account management, including relevant pharmaceutical sales experience in Specialty products (Public Institution MOH)Must have experience in Public Institutions & MOH.Speciality experience 1+ years.Resident in Central region.Access experience in top accounts.Track record of engaging key stakeholders in complex clinical environments, e.g., mid and senior level healthcare professionals, key accounts and the medical communityProven track record in influencing the stakeholder decision-making process in an ecosystem with multiple influential players / decision makers, with proven track record of creating value in complex DMUProven demonstration of successful working in complex cross functional teamsPatient centricityCustomer value propositionCross functional engagementBusiness AcumenImpact and Influence* Decision making and problem solvingAt AstraZeneca we?re dedicated to being a Great Place to Work. Where you are empowered to push the boundaries of science and unleash your entrepreneurial spirit. There?s no better place to make a difference to medicine, patients, and society. An inclusive culture that champions diversity and collaboration, and always committed to lifelong learning, growth, and development. We?re on an exciting journey to pioneer the future of healthcare.Our Social Media, Follow AstraZeneca onFollow AstraZeneca onFollow AstraZeneca on% buffered00:00 00:00TranscriptThe majority of my day is spent discussing my products with the customers that are on my call list and essentially talking to everyone in that office about the needs of their patients and how the products that I have to promote can help address those needs. And thats talking to everyone, from the front desk person all the way to the doctor and anyone in between who has a need to help a patient in the disease state that I promote. Generally, I make between 8 to 10 calls a day. Some of those are scheduled, some of them are not. I do have meetings where we go to prepare, either with new information, and sometimes those are on a national level, sometimes theyre on a local level. Additionally, Im a part of several different teams within our region, so I have meetings from time to time. Those are usually either at the beginning of the day or later in the day. And we do trainings. But generally speaking, each day, I spend the majority of my time talking to customers about why our products can help them meet the needs of their patients, thats the bulk of my day. And I love it cause I love that Im somewhere differe

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