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Growth Product Manager

1.00 to 10.00 Years   Jeddah, Saudi Arabia   27 Jul, 2022
Salla
1 Jobs Openings
Job LocationJeddah, Saudi Arabia
EducationNot Mentioned
SalaryNot Mentioned
IndustryOther Business Support Services
Functional AreaNot Mentioned

Job Description

Why Salla?Salla is the leading e-commerce enabler platform in Saudi Arabia. Behind this success is a hugely diverse team of hard workers and believers in Sallas mission to be the #1 Best and easiest e-commerce enabler platform in the MENA region. We believe we enable our merchants to have a better life by raising their income.We are looking for a Growth Product Manager to solve business problems with a user-centric approach and improve user experience by helping potential users realize the products value faster, growing the user base, and charting a path to sustainable profitability and growth.Responsibilities

  • Experimenting with customer segmentation to make sure that the most suitable segment is targeted with in-app experiences. To reach the exact right audience.
  • Apply the AARRR framework to analyze growth components.
  • Optimizing the journey through the customer funnel using user experience research tools like A/B testing to ensure an effective approach to create a smooth customer journey.
  • Identifying opportunities to improve the customer acquisition strategies to incress user engagment with the product.
  • Making the user onboarding process seamless to help customers engage with the product easily and quickly.
  • Run an activation and retention analysis.
This will consist of:
  • Optimizing the signup flow to reduce friction
  • Determine an Aha Moment and which segment of users reach activation
  • Run a cohort analysis* of the # of active users over time to determine your retention curve
  • Calculate churn rate and chart the # of users across your product?s lifecycle
From the analysis, you will suggest experiments to increase activation and retention.
  • Working closely with other teams to optimize the customer retention strategies to obtain more loyal customers and drive more sales.
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Plan, execute, and measure experiments and conversion tests

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