| Job Location | Jeddah, Saudi Arabia |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Other Business Support Services |
| Functional Area | Not Mentioned |
Director-Segment and Trade ManagementThe Director-Segment and Trade Management will create customer demand for Bupa products that results in increased sales and competitiveness in the market by effectively communicating our product range and benefits and launching new products based on segmented consumer needs while complying with the regulatory framework and working within the assigned budgets and resources.Understanding the Industry dynamics and identifying market opportunities* Category and consumer behavior understanding, triggers and barriers * Understanding of customer and consumer segmentation * Understanding the industry regulations and constraints * Understanding competitor offering and different segments and channelsNew Product Development* Identifying market gaps and opportunities * Insight mining and development * Reviewing and refining product concepts and proposition development * Reviewing and refining product launch plans and supportDrive lead generation and top of mind* Assess and refine lead generation campaigns and activities * Review communication channels tools and plans * Review and approve the lead generation budget to deliver effectively on targets * Evaluate and review the efficiency and impact of the different channels and campaignsDelivering the brand activity plan and promotions* Reviewing and approving advertising and promotion plans for driving product sales * Reviewing and approving advertising campaigns and designs * Review and approve product activity plans and communicationContributing to and executing the brand strategy* Contributing to and recommend the brand strategy development * Review and refine the activity plans to deliver on the brand strategyLead the agency and brand team to deliver effective communication* Lead the relationship with agencies and ensure understanding and alignment to company strategy * Inspire and create a positive team environment between Bupa and agency partners * Review and approve communication briefs and evaluate creative responses, designs and deliverablesManage and control the assigned marketing support spend* Review and refine the annual marketing spend * Approve, monitor and review spending * Ensure delivery of services and productsSkillsYears of ExperienceA minimum of 5 years in brand building and overall experience of no less than 8 years in all marketing areasExperience FieldsA solid understanding of marketing concepts and execution Strong analytical skills with the ability to identify correlations and commonalities Robust people management capabilities Hands on experience in new product development and advertising development Ideally coming from the FMCG or telecommunication industries Proficient in both Arabic and English language (written & spoken) Able to travel regularly to meet with clients, including in remote areas Excellent computer skills with capabilities in web search, excel, power point and wordOther RequirementsUniversity degree in Marketing, an MBA qualification is a plus Job Location Jeddah , Saudi Arabia Job Role Marketing and PR Years of Experience Min: 10
Keyskills :
© 2023 HireeJobsGulf All Rights Reserved
