Digital Marketing Manager

Job Description

Digital Marketing Manageribis Jeddah Malik Road Location Jeddah, Makkah, Saudi Arabia Category Sales & Marketing, Customer & Loyalty, Communication, Revenue Management & Pricing IBIS Posted Date 04/07/2022Job Start Date :19/05/2022 Job Type Permanent Full-Time JOB DESCRIPTION The overall scope of the position is to maintain and execute the hotel?s Marketing, Digital and E-commerce activities including but not limited to developing strategy, website updates, active content update, traditional media communications, Social media management, Online reputation management, META optimization, OTA?s optimization. Strategy: - Developing integrated quarterly and yearly marketing plans covering a 360 approach with a mix of traditional and digital channels. - Building yearly E-commerce plan for the hotel across Direct & Indirect channels. - Hotel strategy contribution, working in close relation with key stakeholders from F&B, Sales, Revenue and PR. - Assisting the Director of Sales and Marketing, and General Manager devise yearly budget recommendations. Execution: - Keep within the Accor and Hotel?s brand guidelines for all advertising and marketing. Preserve brand standards and price consistency across all online distribution channels. - Assists Director of Sales and Marketing in developing and producing sales support materials for hotel (newsletters, brochures, mailers, promotion materials, in-room information, guides, etc.) in adherence to corporate identity standards - Assists Director of Food and Beverage in development and production of signage, menus, and other F&B collateral materials. - Arrangement of regular photography of products/services/events at the hotel to help maximize visibility. - Optimizing and Working on Acquisition levers at Hotel level (SEO, DISPLAY, META (hook-logic) & SOCIAL MEDIA) - Ensuring Individual hotel presence across key Social platforms relevant to the source markets and social content production - Optimizing Social Media tools usage (Social Media desk, Local Measure etc.) and paid social media marketing. - Microsite development and maintaining of promotional opportunities through microsite to ensure greatest possible digital exposure. - CRM Communication supporting Rooms, F&B and other hotel services. (via Liana Mailer) - Actively develop and maintain a database of corporate & hotel?s email newsletter subscribers. Schedule regular sending to all guests and individuals who have subscribed. - Ensure brand and marketing message on electronic channels is consistent with overall marketing activities i.e. special promotions/offers etc. - Monitoring of guest reviews through website and social media channels, and responding to inquiries where necessary. - Accor APP visibility and usage uplift across the hotel (including Downloads) - Monitor and assist in ensuring Rate parity together with the Revenue Director/Manager throughout all electronic distribution channels. Reporting: - Reporting and Analysis of Web Direct performance for the hotel. - Reporting and Optimization of performance through Acquisition levers. Including but not limited to SEO, DISPLAY, META & SOCIAL MEDIA) - Monthly update on hotels action plans and communication calendar. - Reporting directly to GM or Director of Sales and reporting dotted line to Regional E-commerce and Marketing teams. Jeddah, Makkah, Saudi Arabia Category Sales & Marketing, Customer & Loyalty, Communication, Revenue Management & Pricing You are the beginning of an exceptional guest experience. As a Reservations Agent, you will make our guests feel welcome and reflect the exceptional experience when they arrive! Recommend property facilities... Jeddah, Makkah, Saudi Arabia Category Sales & Marketing, Customer & Loyalty, Communication, Revenue Management & Pricing You are the beginning of an exceptional guest experience. As a Reservations Agent, you will make our guests feel welcome and reflect the exceptional experience when they arrive! Recommend property facilities... Riyadh, Ar Riyad, Saudi Arabia Category Sales & Marketing, Customer & Loyalty, Communication, Revenue Management & Pricing Deploy e-commerce strategies and best practices for the hotel website such as content management and marketing, and traffic driving tactics and strategies. Work with and manage agency for mini-site development... Jeddah, Makkah, Saudi Arabia Category Sales & Marketing, Customer & Loyalty, Communication, Revenue Management & Pricing Sales Manager Through your passion, motivation and knowledge of the market, you sell a memorable experience to guests who stay in your property. You are professional and knowledgeable about your property...

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