Develop and lead the organization?s digital marketing strategy and its digital calendar
Manage initiatives aimed at increasing traffic, driving customer engagement and conversion
Produce, develop and implement leading online sales strategies, including: websites, CRM, social & eCommerce
Formulate and implement all digital marketing and media campaigns including SEO, SEM, Display, Programmatic and Social
Partner, manage and ensure accountability of internal & external stakeholders
Oversee the performance of their CRM and email marketing results, set benchmarks & report on opportunities and insights weekly
Analyse and provide insights around site traffic and other key eCommerce metrics with Google Analytics, dashboards and relevant business tools
Responsible for all digital marketing investment across performance channels (e.g., social, SEM, Re-marketing, Prospecting, online lead generation and new user conversion and ecommerce)
Leads digital media strategy development and managing investment to optimize ROI and ensure robust insights for omni-channel performance measurement (including digital, CRM, ecommerce).
Partners with Marketing team in the development of media-based campaign strategies (brand challenge, market context, etc.)
Collaborates with other functional teams (internal and external) to deploy digital programs across channels and platforms to optimize business outcomes and successfully achieve strategy.
Identifies and implements new technology with internal stakeholders and external partners to ensure effectiveness of digital media and ROI (e.g. ad serving, digital safety/verification, etc.)
Map Customer Journey to identify and analyses touch points with the organization in order to maximize commercial opportunities
Define customer-led objectives and build learning agenda to influence personalization testing in line with overarching CRM strategy and Abbott Nutrition Brand priorities
Design, implement, test, launch, and track Salesforce.com omni-channel activities and campaigns, in collaboration with cross-functional team members to ensure strategic alignment
Establish partnership with new e-commerce platforms, grow presence and execute campaigns on relevant platforms
BUSINESS OUTCOMESStrong omni-channel performance activities that drive revenue, achieve targeted ROI and maintain positive KPI trendsAnalytics-driven marketing campaigns that differentiate Abbott Nutrition Brands; drive consideration and trial and grow market share (offline and online)Investment in high ROI paid marketing activities through attribution modeling/technologyCustomized programs by brand/channel to address unique opportunities and drive customer engagementData integration across platforms to reflect end-to-end customer engagement and business resultsKEY RESPONSIBILITIES & ACTIVITIES
Responsible for all digital marketing investment across performance channels (including e-commerce)
Direct and execute all aspects of paid marketing efforts including implementation, monitoring, optimization, analysis and reporting.
Design, build and/or implement robust performance measurement framework, developing and implementing ongoing reporting with actionable insights
Improve omni-channel campaigns based on digital performance KPIs using performance measurement framework
Ensure using first, second, and third-party data and analytics becomes a standard step in all campaign planning and post evaluation studies and reviews
Provide recommendations for creative and media optimizations; and develop a testing plan and buying strategy
Monitor campaigns and performance, and provide insight about customer and consumer segments, opportunities and tactics to target new audiences by developing clear, actionable/insightful reports
Closely monitoring and reporting on regular basis brand and company mentions on various digital platforms(inclusive of e-commerce)
Map Customer Journey to identify and analyse touch points with the organization in order to maximize commercial opportunities
Define customer-led objectives and build learning agenda to influence personalization testing in line with overarching CRM strategy and Abbott Nutrition Brand priorities
Leverage analytical techniques such as attribution modeling, A/B testing, design of experiment to determine optimal channels, content, messages, etc. for greatest impact
Criteria
Previous experience in digital marketing in omni channele-commerce environment
High digital literacy and systems-thinking approach to integrating digital as a core component of strategy
Strong expertise with adserving, digital tracking, attribution modeling, analytical suites (DoubleClick, Google Analytics, Adobe Analytics, etc.); experience with Social bakers and similar tools
JOB FAMILY:Administrative SupportDIVISION:ANI International NutritionLOCATION:Saudi Arabia > Jeddah : The Headquarters Business Park, Corniche Road., Ash ShatiADDITIONAL LOCATIONS:WORK SHIFT:StandardTRAVEL:Not specifiedMEDICAL SURVEILLANCE:Not ApplicableSIGNIFICANT WORK ACTIVITIES:Not Applicable
