Responsible for executing the annual trade support plans across the various trade channels according to the roadmap and in line with brand strategies & priorities.
Supervise and monitor the field marketing team and merchandiser?s performance.
Supports the implementation of the retail classification plan & its regular update.
Coordinates with the different stakeholders to develop the different visibility solutions & planograms as well to ensure its proper implementation in the market.
Supervises the deployment of all merchandising material across the different trade channels.
Responsible for releasing the monthly trade incentives in return to the granted display solutions & shelf shares.
Ensures distributors and retailers compliance with all contractual agreements in different trade channels types.
Developing trader?s loyalty programs and ensure their proper implementation.
Ensures proper installation & maintenance of all trade display solutions to maximize brand visibility & shelf shares.
