To formulate and implement marketing strategy for the business unit across various products to drive revenue, market share, profitability and other business goals
To conceptualize promotional strategies in order to build brand image for IFFCO
Roles & Responsibilities
To be responsible for all brands for assigned category.
To develop and deliver Annual marketing/ category/brand plan in respect of volumes, market share and margins in Domestic and International markets in the line of business objectives.
To generate long term customer / consumer demand and salience for categories, group of products / brands and develop a marketing strategy.
To generate marketing campaigns and determine appropriate media-mix viz: digital, TV, print, hoarding, radio and point of sales etc.ÿ
To develop marketing budgets in terms of ATL/ BTL.ÿ
To determine market / consumer research objectives with regard to existing and new products and initiate market research.
To Launch New Products / New Packs / Packaging etc. as planned.
To be directly accountable for development of employees reporting to him and next level.
To be responsible for implementing Vision and Values of the Group in the Businesses.
KPIs
Value & Volume
Market Share
Budget Variance, Cost Saving & Process Efficiency
New Product Development
Work experience requirement
10+ years of related experience in marketing or brand management or sales Experience in FMCG organizations is desirable
QualificationMBA in Marketing from reputed business school.CompetenciesNew Product development Tool ( NPD Tools )Marketing Strategy developmentMarketing Financial ManagementCommunications DevelopmentBrand Strategy and Brand Equity ManagementSelf and Team ManagementPlanning & Decision MakingOwnership & Result OrientationStrategic ThinkingChange Management
