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Director PR Marketing

0.00 to 1.00 Years   Hawali, Kuwait   26 Sep, 2023
Careers at American University of Kuwait
1 Jobs Openings
Job LocationHawali, Kuwait
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryHigher Education
Functional AreaNot Mentioned

Job Description

Department: PR & MarketingReports to: Executive Vice PresidentScope and PurposeThe Director of Public Relations and Marketing is responsible for developing and implementing comprehensive strategies to enhance the universitys visibility, reputation, and brand recognition through effective communication, media relations, and marketing efforts. This role involves collaborating with various stakeholders to promote AUKs academic programs, events, accomplishments, and initiatives, while ensuring consistency in messaging and alignment with the universitys values.Key Responsibilities:Strategic Communication:

  • Develop and execute strategic communication plans that align with AUKs goals and objectives.
  • Create compelling narratives and key messages to enhance the universitys image and visibility.
  • Oversee crisis communication strategies and manage potential reputational risks.
Media Relations:
  • Build and maintain strong relationships with local, regional, and international media outlets.
  • Proactively seek opportunities for media coverage and respond to media inquiries effectively.
  • Organize press conferences, interviews, and media events to promote university achievements.
Brand Management:
  • Lead efforts to enhance AUKs brand identity and maintain brand consistency across all platforms.
  • Develop and implement marketing campaigns to attract prospective students, donors, and partners.
  • Monitor and manage online reputation, including social media presence and online reviews.
Content Development:
  • Create engaging and informative content for various channels, including press releases, articles, website, social media, and promotional materials.
  • Supervise the creation of multimedia content, including videos, infographics, and podcasts.
Event Promotion:
  • Collaborate with departments to market and promote academic events, conferences, and public lectures.
  • Ensure that event messaging aligns with AUKs communication goals and objectives.
Stakeholder Engagement:
  • Cultivate relationships with internal and external stakeholders, including faculty, staff, students, alumni, government bodies, and industry partners.
  • Collaborate with university leadership to provide strategic communication counsel.
Team Leadership:
  • Manage a team of communication and marketing professionals, fostering a collaborative and innovative work environment.
  • Provide guidance, mentorship, and professional development opportunities to team members.
Perform other duties as assigned by the Executive Vice President.

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