Digital Marketing Specialist

3.00 to 5.00 Years Hawali, Kuwait 24 Jul, 2019

Job Location	Hawali, Kuwait
Education	Bachelor's degree / higher diploma
Salary	Not Mentioned
Industry	Information Technology; Education, Training, and Library; Internet/E-commerce
Functional Area	Not Mentioned

Execute digital marketing strategies and implement digital marketing plans or roadmaps to support lead acquisition and brand awareness objective.
Grow new leads by converting site traffic through calls-to-action, landing pages and lead generation content.
Execute digital content marketing activities and processes for all online channels and digital projects, including websites, newsletters, blog, affiliate program, email marketing, SEM/SEO and social media.
Optimising content for search engines and lead generation, oversee Pay-per-click (PPC) marketing campaigns.
Gain and analyse customer insights and audience preferences, and provide regular internal reports and work towards KPI?s continuous improvement.
Design, build, test, execute, and manage various email lists and campaigns, including the design templates, calls-to-action and content?together with Graphic design team.
Manage audience segmentation within the Marketing Automation Platform, including a number of touches, engagement, unsubscribe and audience size and generate customer lists.
Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
Work with web designers/developers and content development team.
Manage email calendar, process flows
Collaborate with internal teams and stakeholders to create landing pages and optimize user experience.
Assist marketing department with other tasks as neede.

Keyskills :
Google AnalyticsSEMSEODigital MarketingMarketing

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