Contributes to marketing strategy by studying economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.
Obtains market share by developing marketing plans and programs for each product and directing promotional support.
Maintains relations with customers by organizing and developing specific customer-relations programs and determining company presence at conventions, annual meetings, trade associations, and seminars.
Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
Develops new uses for existing products by analyzing statistics regarding market development, acquiring and analyzing data, and consulting with internal and external sources.
