Senior Marketing Specialist

Job Description

Senior Marketing SpecialistITWorx is looking for a talented marketing professional that can develop effective sales enablement support, global awareness, and demand generation for our industry-leading solutions.As Senior Marketing Executive, you will work closely with practice managers and Product Management to understand the overarching global strategy for selling our software solutions. Collateral created will support product launches and strategic sales and will include integrated global marketing activities such as email marketing, online marketing, webcasts, and content creation, and will be tied into social, PR, and events to support sales.Our ideal candidate will have 5 years of experience in executing and measuring successful sales enablement initiatives globally.Join an experienced and collaborative team of marketers who are passionate about leveraging technology to deliver technologies that make people happier.Key Responsibilities:? Develop and execute best-in-class marketing plans to drive sales enablement globally this includes sales kit and marketing collateral, content creation, events, e-mail marketing, and partner engagement.? Work with the broader Product Marketing, and Product Management teams to build campaign strategy, value proposition and messaging, contact acquisition strategy, and content that deliver results.? Work closely with Digital Marketing to ensure all aspects of campaigns are digitally optimized and fully support SEO/SEM strategies and results.? Own all marketing material, sales kit, and content.? Champion co-marketing efforts with partners that will help them to promote the sale of our products and services? Track and analyze engagement, response, MQLs and marketing generated pipeline to assess program performance and lead management success.Our ideal candidate:? 5 years in marketing, preferably at a B2B tech company or B2B tech marketing agency? Exceptional verbal and written English language skills? University degree in Business or Marketing? Experience of B2B marketing to enterprises, preferably with tech, and the ability to demonstrate out of the box thinking in how to deliver communications? Demonstrates success in planning, designing and executing integrated marketing programs (events, webcasts, email marketing, online programs, etc.)? Superior project management skills ability to manage multiple projects at once and deliver high-quality work on-time and on-budget? Pristine attention to detail and a steadfast dedication and pride in your own work? Strong interpersonal skills ability to work and communicate internationally and with cross-functional team members of all levels to achieve results? Experience working with global teams on global campaigns and programs? Ability to rapidly grasp product and market information and translate into marketing messages? Ability to write marketing copy for various mediums (online and print) and various formats (email, session abstracts, landing pages, marketing collateral, etc.)? Comfortable working in a shared services workflow environment with complex processes? Ambitious and dedicated with a strong work ethic, interested in growing a career in B2B tech marketing

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Senior Marketing Specialist