Category Development Manager Food

Job Description

A DAY IN THE LIFE- Responsible to ensure that category volume/value and RIG are achieved within category allocated budgets- Translate Market category & brand objectives into country/channel category objectives in coordination with the sales teams- Implement and maintain the core range distribution and merchandizing guidelines by channel. Analyze and recommend action plans, when needed, on numeric distribution, core range, planograms- Ensure efficient implementation & evaluation of POS Material at point of purchase in alignment with the sales team (quantities & timelines)- Champion regional activities & country specific promotional process per category (defining objectives, briefing, coordinating the implementation, & evaluating all promotions). Provide recommendations & corrective actions during MBPC meetings- Responsible to conduct market visits in the country across all channels focusing on POP drivers, shelf life, and competitor activities. Based on shopper observation, recommend actionable in store solutions within the trade channels.- Lead the MSR process at country level and participate in the MFR and MGR- Ensure effective new product launches and/or line extensions on a country level through the implementation plan and organizing category roadshows/ presentations for the sales teams- Generate insights to the POP Drivers based on thorough understanding & analysis of the 8 Cs of successful demand generation- Provide Channel Category trends to support the development of Channel strategies (linked to above)- Develop a local Commercial Plan (OSTA) for the country from a category & channel perspective- Continuously provide insights on channel, category, and shopper trends (linked to above)- SDM is jointly responsible (with Channel Managers/ KAMs) for defining and optimizing TTS strategy and allocation, annual budgets and investment at a country level- SDM is required to track the TTS on monthly basis by activity (CCSD) to ensure optimal spending- SDM is jointly responsible (with the Brand Manager) for defining and optimizing Delegated PFME strategy and allocation, annual budgets and investment, accountable for tracking and maintaining spending REQUIREMENTS: What will make you successful- Cross-functional working and managing- Ability to lead a team- Good understanding of shopper, market intelligence sources, category/channel/shopper trends.- Good knowledge of key commercial functions and priorities- Demonstrate record of success & performance.- Understand key business functions and selling process

Keyskills :

About Company

Nestle with headquarters in Vevey, Switzerland was founded in 1866 by Henri Nestle and is today the worlds biggest food and beverage company. Sales for 2006 were CHF 98.5 bn, with a net profit of CHF 9 bn. We employ around 265,000 people and have factories or operations in almost every country in the world.

The Companys strategy is guided by several fundamental principles. Nestles existing products grow through innovation and renovation while maintaining a balance in geographic activities and product lines. Long-term potential is never sacrificed for short-term performance. The Companys priority is to bring the best and most relevant products to people, wherever they are, whatever their needs, throughout their lives.