Develop, execute, and optimize media buying strategies across multiple platforms (Google, social media, programmatic, display) to reach target travellers and customers.
Allocate and manage advertising budgets efficiently, continuously analyzing spend to maximize return on investment (ROI) and reduce cost per acquisition (CPA).
Implement media campaigns, track performance metrics (CTR, impressions, conversions), and adjust strategies in real-time to achieve marketing objectives.
Identify, negotiate with, and maintain relationships with media vendors, agencies, and publishers to secure optimal rates and placement for advertisements.
