| Job Location | Dubai, UAE |
| Education | Not Mentioned |
| Salary | Not Mentioned |
| Industry | Not Mentioned |
| Functional Area | Not Mentioned |
We are looking for a highly capable Marketing Manager to lead, structure, and scale our marketing function. This role will focus on building a disciplined, data-driven marketing operation with strong emphasis on App Marketing, digital performance, brand governance, and customer acquisition through multiple channels.Role PurposeThe Marketing Manager will create and execute a unified marketing strategy that drives sustainable growth, strengthens the brand, and increases the adoption of the company?s mobile application. This role requires a balance of strategic leadership, operational control, and performance marketing expertise.Key ResponsibilitiesMarketing Strategy & LeadershipDevelop and execute an integrated marketing strategy aligned with company goals and brand positioningLead and structure the office-based marketing team to ensure accountability and consistent performanceEstablish marketing processes, reporting frameworks, and quality standardsEnsure all marketing activities comply with brand and communication guidelinesApp Marketing & Digital GrowthOwn the full App Marketing lifecycle, including user acquisition, onboarding, engagement, and retentionManage campaigns across Google, social media, app stores, and paid digital platformsDrive App Store Optimization (ASO) to increase visibility and downloadsMonitor and improve user journey, conversion rates, and in-app engagementPerformance MarketingManage Google Ads, Meta Ads, TikTok Ads, and other paid platformsContinuously improve cost efficiency, traffic quality, and conversionsUse Google Analytics, Firebase, CRM, and dashboards to track performance and guide decisionsBrand, Content & Social MediaOversee all social media platforms to ensure consistent brand messaging and professional contentManage content planning, creative direction, and campaign executionMaintain high standards of brand visibility, reputation, and engagementInfluencer & Partnership MarketingIdentify, onboard, and manage influencers and digital partnersPlan campaigns that support brand growth and app adoptionLead Flow & Business SupportEnsure marketing delivers a steady flow of relevant enquiries aligned with business targetsWork closely with sales, customer service, and operations to improve conversion and customer experienceBudgeting & ReportingManage the marketing budget and track ROI across all channelsProvide regular performance reports and strategic recommendations to management.
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