| Job Location | Dubai, UnitedArabEmirates |
| Education | Graduate;PostGraduate;MBA / ManagementPostGraduates |
| Salary | Not Mentioned |
| Industry | Hospitality / Medicare / AccountManagementMarketing / MR |
| Functional Area | Not Mentioned |
?Identifies competitors and potential markets such as businesses, retailers, wholesalers, government, and the general public.?Maximizes the Ayla Hotels? market share and profits by developing effective pricing strategies, while maintaining a healthy guest perception of Value-for-Money vis-a-vis the Ayla Brand.?Collaborates with the sales team and other Departments to monitor trends indicating a need to develop new products and services for Ayla Hotels?Teams-up with Front Office, F&B Service as well as recreation to attract guests by promoting Ayla Hotels? products and services.?Plays a critical role in protecting and improving the Brand Image. Monitors social, economic, and political trends that could affect Ayla Hotels, looking for ways to enhance Ayla?s image based on such trends.?Supervises the development and coordination of breakthrough, integrated programs across advertising disciplines and deliver excellent executions. Supervise TV, Print and other media planning, buying and scheduling.?Build annual media plans and make subsequent plan revisions for multiple brands, marketing programs and new initiatives.?Provide significant input into all media mix discussions and analysis.?Ensure strong negotiation resulting in breakthrough, efficient and effective media deals. Identify unique media buying opportunities. Negotiate directly with vendors on occasion. Make decisions regarding spending levels and placement tactics. Pursue significant business opportunities and added-value programs via media partnerships. Infuse the media program with innovation and strategic vision.?Manage the media planning and media buying processes, including identifying or maximizing strong marketing opportunities with other managers in PR, Online Marketing, Consumer Promotions and Retailer/Co-Marketing.?Analyze results of media efforts and develop measures of success. Ensure programs result in highest possible levels of business benefit.?Advise Marketing management on development of media policies to ensure maximum effectiveness?Initiate a market research program for Ayla Hotels to optimize return on investment for media planning and advertising management.?Monitor the media marketplace to stay abreast of trends, identify opportunities and emerging issues, and understand new technologies and consumer reaction.?Must have a thorough understanding of standards of media measurement and evaluation. Evaluating media research and translating it into strategy.?Manage media budgets and execution of authorized plans, purchase orders and media payments. Approve advertising billing and invoices for payment. Communicate with agencies and outside vendors for billing issues and dispute resolution.?Maintain accurate spending forecasts and update as needed; manage all activity for media budget tracking
Keyskills :
Management Goodcommunicationskills
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