Marketing Manager

Job Description

Employment: Full Time We are looking for the results driven, young personality, dynamic to adapt to changes Marketing Manager to join our growing and fast developing brand and to be responsible for the overall brand strategy and events calendar that will drive the expansion of the brand in coordination with the brand aesthetics and direction. Creating an enduring brand message that results in increased sales, brand loyalty and improved market share. Supervise advertising, product design and other form of marketing to maintain consistency in the branding. Championing the brand internally making sure all elements of the company understand the brand and its goals. The role will be reporting to the COO and CEO/founder.The responsibilities include but are not limited to the following:Work closely with Creative Director to assure clear understanding of the brands message, which has to be delivered to the PR, Media, Digital Agency and within the teamManage all communications and improve relationships with PR teams locally and international (Dubai, Paris and if any further expansion), implementing strategic media plans, monitoring content to establish clear brand direction.Oversee / direct digital agency to ensure smooth running of the website / ecommerce, control the new conceptArrange bi-monthly meeting with PR, digital agency & internal team assuring the consistency of the brand mission and vision via all links and discussing further upcoming projectsCommunicate with Fashion Federation (together with Creative Director and Director of Design) and build the strategy to fit their requirementsPresent the brand strategy to directors and business development team internally and externallyCommunicating with all media sources (press, influencers) when and where necessary directly with or without PR involvementUpdate press book on monthly basisControl and direct concepts of all eventsOrganize and Execute all events such as fashion shows, product launches, trunk shows, brand activation and pop ups that showcase the brands image and improve client baseEstablish media plans based on the business needs and brands strategy and work toward implementation hand in hand with the PR agenciesImprove the brand awareness / exposure through PR and client facing eventsDevelop brands involvement in charity projects and dressing opportunitiesManage and develop strategy of all online platforms including e-commerce and social media. Ensuring products and services meet customer expectations and build the credibility of the brandCommunicate desired content to specialist social media agency ensuring online presence in line with the brands aestheticsWork closely with the Wholesale team and realistic forecasting of budget, sales and volume for the brand ensuring all parts of the company are geared accordinglyCommunicate with the Retail team about the audio & visual which has to be in the store according to the collectionsSupport Retail Manager on retail staff trainings for Brand orientationWork closely with Retail Manager for the in-store events, marketing activations, campaigns to drive the sales in the retail outletsCoordinate with in-house Graphic Designer for any required materialsCoordinate with in-house Production team for the Garments to be sent to PR and media and tracking of samplesLook book shoots, campaigns to arrange everything directly with models photographers or via agencies and production companies and prepare contracts for their services if and when requiredWork closely with Creative Director to assure clear understanding of the brands message, which has to be delivered to the PR, Media, Digital Agency and within the teamManage all communications and improve relationships with PR teams locally and international (Dubai, Paris and if any further expansion), implementing strategic media plans, monitoring content to establish clear brand direction.Oversee / direct digital agency to ensure smooth running of the website / ecommerce, control the new conceptArrange bi-monthly meeting with PR, digital agency & internal team assuring the consistency of the brand mission and vision via all links and discussing further upcoming projectsCommunicate with Fashion Federation (together with Creative Director and Director of Design) and build the strategy to fit their requirementsPresent the brand strategy to directors and business development team internally and externallyCommunicating with all media sources (press, influencers) when and where necessary directly with or without PR involvementUpdate press book on monthly basisControl and direct concepts of all eventsOrganize and Execute all events such as fashion shows, product launches, trunk shows, brand activation and pop ups that showcase the brands image and improve client baseEstablish media plans based on the business needs and brands strategy and work toward implementation hand in hand with the PR agenciesImprove the brand awareness / exposure through PR and client facing eventsDevelop brands involvement in charity projects and dressing opportunitiesManage and develop strategy of all online platforms including e-commerce and social media. Ensuring products and services meet customer expectations and build the credibility of the brandCommunicate desired content to specialist social media agency ensuring online presence in line with the brands aestheticsWork closely with the Wholesale team and realistic forecasting of budget, sales and volume for the brand ensuring all parts of the company are geared accordinglyCommunicate with the Retail team about the audio & visual which has to be in the store according to the collectionsSupport Retail Manager on retail staff trainings for Brand orientationWork closely with Retail Manager for the in-store events, marketing activations, campaigns to drive the sales in the retail outletsCoordinate with in-house Graphic Designer for any required materialsCoordinate with in-house Production team for the Garments to be sent to PR and media and tracking of samplesLook book shoots, campaigns to arrange everything directly with models photographers or via agencies and production companies and prepare contracts for their services if and when required REQUIREMENTS: The successful candidate will have proven background of working with an emerging brand and has required knowledge and experience to support Brands exposure in the markets (locally and internationally) by showcasing and delivering brands message to the targeted audience.It is essential for the ideal candidate to possess:Fluent English language skillsBachelors or higher level degree in relevant fieldSolid organizational, time management and attention to detail skillsPowerful leading skills and business orientationGreat interpersonal communications, team working and networking skillsStrong negotiations and numerical skills, and commercial awarenessUnderstanding of luxury RTW fashion, knowledge of the calendar and of the work process with media, PR, influencers and other 3rd parties

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About Company

A leading contemporary luxury fashion brand in the UAE.