Manage and optimize paid advertising campaigns across platforms, including Google, Meta (Facebook/Instagram), and preferably Yandex.
Follow and implement pre-existing paid ad strategies, replicating and improving on previous successful results.
Monitor ad performance, report on key metrics, and provide recommendations for improvement.
Coordinate with internal and external partners to ensure campaign objectives are met.
Social Media Management
Post content regularly on multiple social media platforms, maintaining a consistent and visually appealing posting schedule.
Write high-quality, engaging captions that resonate with our target audience and adhere to our brand voice.
Manage interactions and engage with other accounts to boost visibility and drive engagement.
Optimize social media grids and posts for visual impact and brand consistency.
Coordination with Outsourced Partners
Act as the primary point of contact with external marketing and advertising partners.
Ensure effective communication and coordination between internal teams and outsourced agencies to align with business objectives.
Track and evaluate the work of external partners, ensuring quality and timely delivery of services.
Content Creation & Case Studies
Collaborate with the team to develop case studies showcasing the success of our campaigns and services.
Create case studies to create compelling ads and promotional content that attracts leads and new customers.
Offer Creation and Promotion
Develop promotional offers and deals to boost customer acquisition and engagement.
Launch and manage campaigns to promote offers, including setting clear goals, tracking performance, and measuring success.
Analyze campaign data to determine which promotions are most effective and make recommendations for future campaigns.
Lead Generation & Growth
Develop and implement strategies to increase leads and contribute to the growth of company revenue.
Ensure all marketing efforts are geared toward driving sales and revenue growth by capturing high-quality leads.
Requirements:Experience and Skills
Proven experience in managing paid ads on Google, Meta (Facebook/Instagram), and preferably Yandex.
Strong copywriting skills, particularly in writing engaging social media captions.
Experience in managing multiple social media accounts and developing a cohesive brand image.
Familiarity with tracking ad campaign performance and making data-driven decisions.
Portfolio Requirement: Must provide an existing portfolio that demonstrates successful paid ads management and social media management, showcasing clear results and good design choices.Strategic and Analytical Mindset
Ability to replicate and improve on existing paid ad strategies to achieve growth.
Strong analytical skills to track campaign results and make informed decisions on investments.
Ability to develop and refine marketing strategies that drive lead generation and revenue growth.
Coordination and Communication
Experience working with outsourced marketing partners and managing communication between teams.
Strong organizational skills to coordinate multiple projects and campaigns at once.
Ability to work closely with internal teams to create compelling case studies and marketing content.
Creativity and Innovation
Ability to create new offers, promotions, and marketing strategies that are fresh and innovative.
Proficiency in creating visually appealing social media grids and a cohesive brand presence online.
Personal Attributes
Self-motivated and proactive with a desire to continuously improve.
Excellent attention to detail and commitment to delivering high-quality work.
Strong collaboration and interpersonal skills to work effectively with team members and external partners.
