Marketing Automation Specialist

Job Description

Employment: Full Time Job Overview:The Marketing Automation Specialist is responsible for managing the marketing automation platform and fully leveraging its capabilities. Working closely with graphic designers, developers and project managers this role will implement all programmatic and operational initiatives through the marketing automation platform. This person will have a strong foundation in marketing automation and will be tasked with creating, implementing and improving best practices ensuring continual enhancement of digital marketing efforts. The ideal candidate is technical, organised, results-driven, has strong attention to detail and has a passion for digital applications.Responsibilities:Responsible for email marketing programme development and execution, including segmentation, testing and deployment and continually evaluate these for improvements.Prepare and set up landing pages, lead capture forms and campaigns.Maintain Marketing Automation integration with CRM and assist in the integration of additional platforms into the marketing automation software.Understand and evaluate campaign metrics and distribute campaign performance to the marketing team.Work with the Head of Marketing to define KPIs, create reporting and analyse campaign performance. Create recommendations to improve campaigns continuously.Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards.Plan and perform A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.Support essential marketing operations initiatives in the marketing automation platform and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing. REQUIREMENTS: Min. 5 years marketing automation experience - preferably with the Marketo platformExpert knowledge of database management concepts and best practicesStrong working knowledge of SalesforceMust have great communication skills, both written and verbalMust be highly organised and self-motivated with a sense of urgencyStrong independent project management skillsCapable of handling multiple tasks with competing priorities under minimal supervisionAble to think critically and exercise independent judgment and discretionExcellent attention to detail

Keyskills :

About Company

Founded in 2009, Virtuzones mission is to remove the complexities of setting up a company in the UAE so that our clients can focus on running their businesses. Whether you are a startup, a small business, or an individual simply requiring your own trade license, with Virtuzone you wont have to lose even a nights sleep worrying about the red tape involved in the UAE company setup process.

And thats because we do all the heavy lifting for you. While the technical, administrative, and financial aspects of setting up a business in the UAE can seem daunting - and lets face it, rather off-putting - with the right support, the process is far more straightforward and affordable than you might think.

Virtuzone provides just that type of support, and its what has led us to become one of the leading company setup specialists in Dubai and the UAE. Thousands of entrepreneurs have trusted us to manage the process for them, and almost 90% of our clients renew their trade license with us every year going forward.