Monitor and analyze performance of Google Ads campaigns (search, display, remarketing) to optimize ROI, CTR, CPC, and conversion rates.
Create detailed reports and dashboards using Google Analytics, GA4, and other analytics tools; provide actionable insights to guide marketing strategy.
Develop and execute data-driven strategies for campaign targeting, audience segmentation, and keyword optimization tailored to the travel & tourism sector.
Collaborate with marketing, content, and sales teams to ensure alignment of paid advertising campaigns with overall business goals.
