Build, plan & implement the overall Digital Marketing Strategy, responsible for devising marketing campaigns to grow our brand.
Create optimized online adverts through Google Ads, Facebook, Instagram, etc. to increase the companys brand awareness
Creating consistent, meaningful content on all social media platforms, including writing and editing social media posts, improving customer engagement, and promoting social media campaigns
Using analytical tools such as Google Analytics, Facebook, Instagram, & Youtube Insights to monitor and evaluate the company?s social media presence and performance
Specify the budget for the online campaign which will help set realistic goals and expectations and after getting clarity on the goal, target audience, and budget, you have to determine an effective strategy to reach the goal. This also includes understanding the product or service of the client and choosing a campaign accordingly. Campaigns can be location-specific or search topic-specific.
Generate quality Leads/Sales through Social Media Marketing On-Page Optimization and Off Page Optimization (SEO)
Measure and report the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics etc.)
Acquire insight into online marketing trends and keep strategies up-to-date
