To play a key role in achieving company sales target and category growth through developing & implementing BTL Strategies within brands guidelines as well as customers & shopper expectations
Supervise , measure and implement the effectiveness of all trade marketing programs
Monitor competitive activities and submit monthly report to track frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting and future referencing purposes
Work with Demand Planner to monitor and improve accuracy of category sales forecast by channel & chain, in accordance to the monthly forecast schedule.
Identify sales gaps and work with the respective Key Account Executive / Manager to propose close gap measures.
Take initiative to discuss and develop plans to assist Brand Manager and Key Account Manager to maximize the category potential in each of the retail account.
Identify customers who do not meet the Company?s guidelines and recommend action to improve level of requirements.
