Day-to-day management of social media communities, including, but not limited to, Facebook, TikTok, YouTube, Instagram, , monitor, moderate and manage chatter and conversations; identify and pacify negative sentiment and comments when possible
Work with individuals and teams across organization to coordinate appropriate responses to conversations, especially during crises
Exponentially increase the size and engagement of our social media community
Generate proactive user engagement of opinion leaders, philanthropic supporters, Web influencers and journalists; build bridges through users, especially on blogs; Increase size of and nurture that community to amplify marketing efforts
Establish and manage new social profiles, schedule and monitor posts
Manage social media communications calendar, with content from contributors throughout the organization
Curate and create content, including copy writing, photography and videography, content sourcing and aggregation, and web graphic design; work with other departments on all aspects, as needed
Develop content production schedule; develop processes and workflows to maximize content output with available resources
Conduct audit of existing social media presences, processes and tools and develop new where and when needed; improve integration with existing City of Hope online properties and channels
Integrate social media efforts with those in web and digital media, media relations, marketing, fundraising and more
Review content created by third party vendors and external agencies, providing feedback when appropriate to ensure content is aligned brand guidelines
Cover and provide real-time updates via Facebook Live, Instagram Stories, TikTok
Develop social media plans for events that include execution timelines, content opportunities, photography and videography shot lists, etc.
Reporting and Analytics
Produce and manage reporting and analytics of all social media activity, including daily, weekly, monthly and quarterly reports
Define program and campaign specific goals and KPI?s, and manage outcomes against them
Identify and develop tools and methodologies for reporting on social media activity
