SOCIAL MEDIA MANAGER DIGITAL KETING SPECIALIST

Job Description

You are a qualified digital media specialist that will develop, track, optimize and execute our social media strategy through various platforms and lead our SEO/SMO and content marketing efforts as well as explore new marketing channels to get qualified leads. You are someone resourceful, full of energy and wanting to make an impact in Social Media. A young innovative individual with experience and passion for connecting with the current and future customers. You will creatively and in a timely manner handle various marketing channels and social media pages.KEY RESPONSIBILITIES & DUTIES? Plan, implement and monitor digital campaigns for F&B, Fashion retail and related Stores, product launches, events for maximum growth and audience engagement.? Create engaging marketing content and digital assets for social media and digital campaigns to reach target customers.? Maintain company?s online presence through innovative ways that utilizes digital and relevant social media platforms.? Create content marketing plan and monthly content calendars and make sure all needed material are ready on time for the upcoming posts.? Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.? With the help of Art directors, editors and photographers, generate, edit, publish and share daily content (text, images, videos, Stories, HTML, profile pictures, timeline images, promotions, social ad campaigns?)? Develop and oversee execution of our accounts to maximize keywords ranking, organic traffic, leads and conversion.? Coordinate with all related stores and get needed approvals before posting.? Monitor, listen, archive and respond in a Social? way while cultivating leads and sales.? Manage day-to-day community engagement on all social channels including participating in real-time conversations and managing responses to increase followers and engagement while ensuring the corporate brand is well protected.? Plan and execute all web, SEO/SEM, marketing database, email, social media and display advertising campaigns? Set up and optimize Main page and company pages in each platform in order to maintain our social media presence.? Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)? Identify trends & insights and optimize spend and performance based on those.? Brainstorm New and Creative growth strategies with head of department.? Perform keyword research by creating various customer personas.? Collaborate with internal teams to create landing pages and optimize user experience.? Create and develop client-facing deliverables and templates such as audits, recommendations, weekly/monthly reports & presentations.? Collaborate with agencies and other vendor partners.? Evaluate emerging technologies, provide thought leadership and perspective for adoption where appropriate.? Discover new opportunities by conducting various experiments on SEO and content marketing channels.? Implement link building campaigns in coordination with our SEO & business goals.? Perform all other duties delegated by the head of department as per business requirements.

Keyskills :
Graphic Design Social Media Digital Media Digital Marketing