| Job Location | Doha, Qatar |
| Education | Bachelor's degree / higher diploma |
| Salary | Not Mentioned |
| Industry | Broadcast Media Production; Media Production |
| Functional Area | Not Mentioned |
Social media and digital campaigns:- Manage and monitor social media platforms including Facebook, Twitter, Instagram and TikTok-Handle all aspects of the media buying process; ad creation, optimization, scaling, reporting, etc for a large set of campaigns while driving business results to hit and exceed KPI?s- Maintain a high-level up-to-date understanding of best practices of digital campaigns and bidding costs across different ad accounts (Facebook, Google ad, and Twitter)- Maintain a high level of financial control on own activities and budget- Manage and evaluate the performance of all digital marketing campaigns, assess against business goals and constantly optimize performance by working closely with the digital unit manager.- Developing and updating social media and digital marketing tools (such as keywords and interests)- Implementing social media content strategy, planning and execution across a number of channels- Enhance visibility & awareness of all our brands in the digital space, grow online audiences & engagement, and drive website traffic- Overseeing content creation for various social media channels and formats- Build, maintain and develop productive relationships with social media partners.Including Facebook, Twitter, TikTok and YouTube- Sort out any copyright or technical issues and ads in order to improve Alaraby presence on Facebook- Reacting quickly & dynamically to changes across social media platforms, staying ahead of new trends and algorithm changes.Strategic development and planning:-Developing a social media strategy and setting goals to increase profile presence,brand awareness and engagement- Developing marketing plans across owned and paid media, and managing our budget across all the main digital marketing channels-Staying abreast of the latest social media trends and leveraging these to help improve the company?s online presence and brand awareness- Manage and develop online advertising strategy and spend across search, display and social channels (inc. Facebook, Twitter and Google ad)- Identify changes and trends in digital marketing and recommend appropriate strategies to ensure we are at the cutting edge of digital marketing, preparing for short, medium and long-term requirements-Provide creative ideas for content marketing to aid prospect development- Understand current and target audiences to help identify opportunities to develop.Reporting and Analysis:- Regularly audit and interrogate performance metrics using various analytic tools such as Socialbakers, CrowdTangle, Google analytics and other software analysis to build actionable insights- ??Measure the performance of digital marketing efforts using a variety of analytics tools and provide detailed reporting and ?next steps? guidance- Perform regular tracking and analysis of the performance of digital campaigns- Social media viewership analysis, using our multiple analytic tools- Provide regular updates and reports on the social media platforms growth to the digital unit manager.
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