Develop a marketing communications plan including strategy, goals, budget and tactics
Coordinate all public relations activities such as influencer campaigns, collaborations and partnerships
Create viral and social campaigns to meet client objectives
Understand the local market and its audiences
Develop media relations strategy, seeking high-level placements in print, broadcast and online media
Direct social media team to engage audiences across traditional and new media
Leverage existing media relationships and cultivate new contacts within business and industry media
Create content for press releases, byline articles and keynote presentations
Monitor, analyze and communicate PR results on a monthly basis
Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
Build relationships with thought leaders to grow industry awareness
Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
