Planning and creating a variety of PPC campaigns across a range of digital channels
Manage, review and perform the daily account responsibilities (Google Ads, Yahoo, Bing?) - review expensive under-performing keywords and ensure PPC campaign do not exceed weekly and monthly ad spend budget, maintain quality score, impression share and other important metrics
Provide recommendations and execute strategies for keyword opportunities
Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
Stay on top of SEM and PPC industry trends
Provide in-depth and insightful custom reports to communicate key metrics and findings
Creating forecasts using operational and statistical tools and models
Analyze the websites key performance metrics
Document marketing strategies and processes and recommend improvements
Analyze campaign data and adjust strategies to deliver maximum return on investment
