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Marketing Specialist

5.00 to 0.00 Years   Doha, Qatar   20 Dec, 2020
Job LocationDoha, Qatar
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryInternet & E-commerce
Functional AreaNot Mentioned

Job Description

This role shall cover the marketing function of Qgrabs and its sister companies. The appointee is responsible for driving Qgrabs digital marketing, strategic planning and execution, delivering increased awareness, customer acquisition and engagement. Ensures that a cohesive digital marketing strategy is developed and executed across SEM/PPC, Display, Paid Social and CRM.

  • Coordinate and manage the creation of all digital content such as social media posts, Instagram stories, videos, collaterals, content with marketing partners (ILQ, Qatar living, Ooredoo, etc.);
  • Design, build and maintain social media presence i.e. Facebook, Instagram, Twitter;
  • Maintain and manage all social media channels;
  • Communicate with followers, respond to queries in a timely manner and monitor customer reviews;
  • Suggest and implement new features to develop Qgrabs? brand awareness and promotions; Brainstorm new and creative growth strategies with the team;
  • Develop and implement a content editorial calendar to manage content and plan specific, timely marketing campaigns. Create a regular publishing schedule;
  • Define, manage and oversee implementation of an SEO strategy to drive organic brand growth through customer acquisition;
  • Collaborate with other teams like services, products and customer service to ensure brand consistency;
  • Regularly track and get insights into competitors strategies;
  • Stay up-to-date with digital media technologies and latest trends;
  • Suggest ideas on how to start selling marketing products such as insta Stories, competitions, insta/facebook post, without affecting the current business model;
  • Discover, suggest and attend events in Qatar, such as QIFF, Sweet Festival, CTC festival, etc. to increase brand awareness;
  • Get involved in e-campaigns and building potential online promotions and partnerships as well as e-content & blogs as needed;
  • Monitor the allocated budget and optimize marketing campaigns. Maintain cost controls across all Digital marketing initiatives ensuring on-time and on-budget delivery;
  • Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

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