Marketing Operations Manager

Job Description

Job Purpose:The Marketing Operations Manager is responsible for managing all marketing projects operations implementationand creative teams to successfully support all marketing deliverables.Key Responsibilities:

• Ensure product marketing services and operations supported all company initiatives and goals
• Manage and approve departmental expenditures
• Develope policies, procedures and quality control standards decreasing errors
• Impliement the marketing plans, strategy, and promotions for the TBG/Subsidiaries across marketind mediums. (Ofline Marketing)
• Develop and execute all branding and Marketing initiatives and research.
• Manage creative executions of collateral materials to aid in clear concise training of products to staff and customers while maintaining brand integrity.
• Ensure proper representation and placement of brand.
• Analyzed competitive marketing strategies in an effort to offer innovative solutions
• End of campaign Evaluation Report creation
• Organize and oversee promotional sales and marketing events
• Work collaboratively with finance in regards to monthly P&L reconciliation
• Work closely with all department managers to ensure alignment with promotional and sales growth goals
• Manage marketing projects to ensure timely and on-budget completion
• Achieves marketing and sales operational objectives by contributing marketing and sales information and recommendations to strategic plans and reviews; preparing and completing action plans; implementing production, productivity, quality, and customer-service standards; resolving problems; completing audits; identifying trends; determining system improvements; implementing change.
• Meets marketing and sales financial objectives by forecasting requirements; preparing an annual budget; scheduling expenditures; analyzing variances; initiating corrective actions.
• Determines annual expected sales volume and profit for existing and new products; analyzing trends and results; establishing pricing strategies; recommending selling prices; monitoring costs, competition, supply, and demand.
• Accomplishes marketing and sales objectives by planning, developing, implementing, and evaluating advertising, merchandising, and trade promotion programs; developing field sales action plans.
• Identifies marketing opportunities by identifying consumer requirements; defining market, competitors share, and competitors strengths and weaknesses; forecasting projected business; establishing targeted market share.
• Improves product marketability and profitability by researching, identifying, and capitalizing on market opportunities; improving product packaging; coordinating new product development.
• Sustains rapport with key accounts by making periodic visits; exploring specific needs; anticipating new opportunities.
• Provides information by collecting, analyzing, and summarizing data and trends.
• Protects organizations value by keeping information confidential.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Accomplishes marketing and organization mission by completing related results as needed.

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