Marketing Manager

Job Description

Being a Pullman Heartist means embodying and conveying the brand mindset through the values of commitment, adaptability and creativity.What?s in it for you?

• Employee benefit card offering discounted rates at Accor worldwide
• Learning programs through our Academies
• Opportunity to develop your talent and grow within your property and across the world!
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21

• Implementing the online marketing strategy and digital USP for the hotel product line (rooms, F&B venues, spa, gyms etc.) and coordinating the revenue streams, through promotion via digital media and a selection of advertising mediums (brand website, social media etc.) with the objective to boost customers? awareness, value, loyalty and global experience.
• Be an ambassador for Pullman Doha West Bay, and on behalf of the marketing communications team within the overall department and wider hotel team (share information / achievements / news).
• Develop and manage the Offline/Online Marketing and Communication budget for the hotel.
• Develop Offline/Online Marketing and Communication strategies and execute programs to maximize the image of the hotel.
• Improve the profitability of the property through Offline/Online Marketing and Communication strategies that generate income or reduce costs through effective management and planning.
• Execute procedures and policies controlling and ensuring that all marketing actions, promotions, advertisements project an image that is in line with the standards of the company.
• Act as a spokesperson for the hotel and as a member of the companys crisis management team.
• Work with corporate Offline/Online Marketing and Communication team to develop and execute brand initiatives
• Manage the relationship with the press following the companys standards, developing and promoting positive relationships with local, national, international media and industry partners in key markets.
• Develop promotional activities following the standards of the brand and the company.
• Develop and maintain all media lists and contact information.
• Maintain an updated library of photos and videos, including a photographic record of all media and dedicated events.
• Submit monthly reports of media measurements to DOSM and General Management.
• Create the brand plan and annual communication of the hotel along with the marketing plan to support and drive market penetration and the overall effectiveness of sales.
• Develop proactive communication and advertising plans (monthly and annual) aimed at achieving results and maximizing the power of the brand throughout the world.
• Develop and direct the entire online strategy, enhancing the image of the company, following the companys standards and supporting revenue goals.
• Act as an intermediary with advertising agencies to provide them with the appropriate information and ensure the accuracy of advertising production.
• Supervise the production and development of advertising materials (brochures, web, documentation ....)
• Ensure the consistency of information in all media (newspapers, internet, etc.)
• Coordinate photo shoots, promotional videos and any type of event that has to do with the communication and / or publicity of the hotel.
• Develop and execute annual E-Marketing plan with the Marketing team
• Preserve brand standards and price consistency across all online distribution channels with the E-Commerce Marketing team.
• Manage various e-tools. For example: eCRM (Customer Relationship Management), websites CMSs (Content Management System), Social Media Management Platform etc with the E-commerce Marketing Team.

• Computer literate in MicrosoftOffice applications required
• Excellent interpersonal, communication,and organizational skills

Keyskills :