Develop and execute marketing strategies and plan to support our ambitious local market growth targets.
Build engaging sales materials to broaden the conversation with the client and deepen relationships.
Enhance brand awareness in the trading industry through consistent and thoughtful presence within the target community.
Create and Manage Digital Marketing and Graphic Designing related activities.
Plan and manage comprehensive social media programs, increase presence of senior stakeholders, and build engaging digital content
Manage to deliver content such as articles, videos, blogs, research reports, whitepapers andinfographics that are centered around client needs and showcase as a trusted and best-of-breed partner with a wide range of capabilities
Work closely with Operations Manager to drive program development and enable localized execution tacticsDrive a standard of excellence across all marketing deliverables, ensuring they add significant value to the business.
Accountable for budget spend per activity and understand financial impact of marketing activities and how this aligns to business goals.
Conceptualize and produce online and offline collateral for marketing, including social media campaigns, brochures, print and banner ads, Product/ Service sheets, and infographics.
Create, edit, and deliver videos for various media
Generate ideas and increase user friendliness in digital productsEnsure brand consistency throughout various marketing projects.
Stay up to date on the latest graphic design techniques
Execute all digital marketing, including SEO/SEM, marketing database, email, social media,and display advertising campaigns
Analyze digital data to draw key recommendations around website optimization
Identify trends and insights, and optimize spend and performance based on the insights
Create landing pages and optimize user experience
Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
Conduct keyword research and web statistics reporting
Contribute to social media engagement and brand awareness campaigns Use web analytics software to monitor the performance of client websites and make recommendations for improvement
