The Cx KAM is accountable for the business with Target key customer(s).
Manages the multi-level head office relationships with the customer, building long-term strategic relationships and developing & executing annual business plans. KPIs include sales, market share and profitability.
3 Main responsibilities: 1.Customer Strategy:-Customer knowledge; conduct customer assessment (turnover, evolution, number of POS, ...)-Transform the brand & channel strategy into customer strategy by defining action plan per customer (objectives, NPL, assortment, promotion, merchandising, pricing, distribution)-Typically manages the multi-level head office relationships with the customer.-Building long-term strategic relationships.-Go beyond the numbers to find the real insight that will grow your brands with customers.-Map key stakeholders (internal & external)2.Financial Management:-Deliver sales goals and targets-Developing & executing annual customer plans-Ability to have strong Forecasting Accuracy; prepare sales forecast by customer according to action plans.-Responsibility for tight budget controls.3.Planning & Execution-Developing & Executing annual customer plans at store level-Identifies business opportunities between different customer segments-Maintain the relationship with customers through the yearOthers:-Realizing the sales targets within specific customers-Generating of prospects and extension of current relations to increase distribution and market share of our Over the counter brands-Be accountable for al aspects of the sales, from pricing negotiations to contract development to ensuring successful order fulfilment once the order has been received and processed.-Responsible for account plans, including price strategy and sales promotions as well as marketing activities.
