Work closely with the Digital Media team to keep social media accounts alive and engaging for the customers.
Prepare content sheets ensuring correct content, grammar, language and product specifications.
Prepare posting calendars ensuring maximum customer reach and?right target audience.
Cooperate with others to obtain information including message, visuals and dates directly from Senior Management / Category Manager / Department Manager.
Cooperate with Category Managers and Design team and ensure that content is prepared within deadlines.
Post the approved content on social media as per the approved posting sheet.
Monitor digital media including social media activity and customer responses.
Respond promptly to customers? questions on social media.?
Measure media performance at all stages to ensure objectives and strategies are being met to satisfaction.
Use available tools to manage digital media including social media effectively and continually achieve improved impact of company presence.
Support digital media research including target audience identification, competitive analysis, qualitative website profiling, search engine keyword analysis, and secondary research aggregation and ensure they are submitted to concerned managers on a timely basis.
Support and help to develop and implement the organizations social media strategy.
Stay informed of industry standards, new digital media trends and advise on new ways to reach targets.
Support development of strong relationships with digital media partners and bloggers.
Perform any other duty, within a reasonable professional boundary, as assigned by the Digital Media Supervisor from time to time.
