Use past and current data to analyze customer purchase behavior and trends.
Coordinate and plan with CRM team campaigns that would help generate additional data.
Collects, Filters, Analyzez ?and employs data.
Improve the outcome of digital marketing activities that have been developed alongside our hired agencies.?
Identify, develop, and evaluate marketing strategies, based on knowledge of establishment objectives, market characteristics, trends, and cost.
Evaluate the financial aspects of marketing campaigns such as budgets, expenditures, research and development appropriations, or return-on-investment and profit-loss projections.
Collaborate with our agencies and other partners.
Plan and execute CRM marketing and digital marketing, including SEO/SEM, marketing CRM database, email, social media and display advertising campaigns
Optimize online advertisements through Google Adwords, Social Media Platforms, Google Display Network etc. to increase brand awareness for us and generate additional leads for the Sales team.
Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).
Measure performance of CRM and digital marketing efforts using a variety of analytics tools specifically Google Analytics alongside tools like Hubspot or Hootsuite and Mailchimp.
Convert complex data and findings into understandable tables, graphs, and written reports, and presenting them to management/Clients.
Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
