Delivering CRM inline with an agreed strategy and manage a team responsible for driving the business KPIs by optimizing offers,˙email, push and sms campaign performance.
Liaising with product teams and other internal stakeholders to deliver business objectives
Technical campaign planning
CRM Calendar planning
Analysis and report generation
Operating broadcast tool on a day-to-day basis e.g., Identifying business opportunities, creating audiences, setting up campaigns, reporting etc.
Working with the wider agency and global teams to deliver best practice campaigns and strategic projects
Ability to make recommendations and suggestions to improve existing campaigns and always strive for continuous improvement.
