Contributes and assists the Senior Marketing Manager in achievement through integrated marketing campaigns and strategies to effectively promote AAB as a brand and increase market share for Sales in line with their respective business strategies and the overall organizational objectives.
Contributes and assists the Senior Marketing Manager in formulation of strategy, annual business plans, budgets, policies, and procedures of the marketing division, to support divisional and organizational business strategy and growth objectives such as optimizing profit, reducing cost, and achieving customer delight.
Provides Technical support to ensure that departments across the organization use the latest marketing and sales techniques available.
Develops marketing presentations and provides reports based on information collected such as marketing trends, market competitors and new models.
Carry out appropriate research so that competitor marketing intelligence information is timely sourced to support development of a dynamic and responsive marketing strategy.
Represents the company at major publicity and promotional events and to negotiate closely with various private and govt bodies/stakeholders to promote the brand and enhance the corporate image of the organization. Also, to represent AAB in various marketing related conferences organized by TMC.
Liaises closely with the Parts and Service Manager to provide assistance with the non-technical marketing elements of promoting the Parts and Service.
Plans and Implements programs for Toyota/Lexus in relation to new product releases, changes to specifications, promotional activities etc. that endorse brand recognition, awareness, customer engagement & ROI.
Develops and maintains effective channels of communication and working relationships to ensure maximum leverage from pre-existing marketing initiatives.
Develops and maintains department objectives and provides appropriate career building and professional development activities to ensure a climate of growth for all employees in the department.
