Marketing Communications Manager (Azure...

Job Description

The Integrated Marketing Manager (IMM) role will drive the development and execution of the Integrated Marketing Plan for your focus area, implementing Global Marketing principles and augmenting global strategy and go-to-market (including Global Demand Centers (GDCs) and Global Engagement Programs (GEPs)) through integrated plans that shape audience perceptions and drive new lead generation and nurture and consumption.The role will operate as the local subject matter expert for the GEPs (where available) aligned to the portfolio you support. You will understand and support the implementation of the global content strategy and centralized demand generation plans, augmenting with local insights and activities where critical. You will be the local point of contact for the Corporate demand generation team and where GEPs are available you will be responsible for landing and evangelizing the GDC marketing strategy locally, as well as providing local feedback and insights on GEP landing.You will lead the v-team of local marketing stakeholders, solution area Product Marketing Managers (PMM), Partner Marketing Advisors (PMAs) and sales and segment teams to build the Integrated Marketing Plan. You will partner with CMO Shared Services in Events, Digital and Data Insights to align local executions across all marketing channels and ensure all activities are set up properly in our tools and systems to enable tracking, reporting and local optimization. The Integrated Marketing Manager role requires an understanding of the sales organization s priorities and key focus areas as well as a professional passion for modern marketing techniques and principles. You are a strong performance marketer who understands the complex nature of buying decision in B2B environments and has insights into key personas of the target audience. As part of the CMO team, the Integrated Marketing Manager embraces the company s Marketing principles, is a local Microsoft Brand Steward, and drives ongoing improvements in maximizing local marketing spend and driving marketing efficiency, marketing impact, and scale.Responsibilities? Deliver marketing impact against key business goal by acquiring and nurturing leads and supporting consumption? Align all activity to deliver against the local business objectives for your focus area.? Understand the audience, market and competitive landscape to deliver differentiated programs by scenario.? Leverage and localize global programs, positioning, messaging and content. Provide local feedback and insights on GEP landing to corporate marketing stakeholders.? Continually optimize performance across the marketing mix and deliver insights and opportunities to Sales, BG, OCP and Services.? Where there is no Localization Reviewer, coordinate content reviews and approvals with local stakeholders to maximize local relevancy? Oversee local content production when necessary to augment the global content.? Drive connections across key stakeholders to increase impact? Partner closely with CMO Shared Services (Experiential Marketing, Digital Marketing, Analytics) to land execution across our paid, earned and owned channels.? Work with OCP to align marketing activities and incorporate relevant partner solutions into the plans.? Ongoing engagement with Sales to create and surface opportunities and support Sales objectives? For Multi-sub Areas (MSAs), drive alignment with the marketing teams in the subsidiaries within the area.? Align to global processes and compliance? Align local marketing activities to modern marketing platforms and processes. Leverage global best practices.

Keyskills :
Marketing Communications Manager