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Marketing - Comms Mgr

2.00 to 3.00 Years   Cairo - Egypt   09 Nov, 2019
Job LocationCairo - Egypt
EducationAny Graduation.
SalaryNot Mentioned
IndustryTelecom / ISP
Functional AreaNot Mentioned

Job Description

about the roleDevelop the internal & external value proposition for UCC solutions. Ensure the interlock with other Business Units (Connectivity, Mobility, Enterprise Services ) to create some joint presentations:Understand and analyze market trends, ecosystem and competition (new actors, new customer needs )Build and maintain the UCC value proposition and the child value propositions (Conferencing value proposition, partners value proposition Microsoft & Cisco, others )Create sales toolsWork transversally with other domains and create specific toolsDefine and execute the internal and external communication plan:Contribute to the organization and to the creation of content for events (Hello World, Cisco Live, Sales kick-offs, Analysts Days )Lead Analysts relationship (Gartner, Global Data, IDC, Frost & Sullivan ) and ensure good internal and external communication on their reportsDrive and execute external communication plans (direct marketing, digital marketing blogs, social media ), in partnership with the international segment marketingAnalyze the results and feedbacksHandle internal communication around UCC products: UCC newsletter, animationEnsure the Go To Market of the UCC portfolio:Develop sales tools to present UCC solutions and keep them up to date (internal and external presentations )Communicate towards sales people (incl. training)Keep our Axiome database up to dateLead the UCC international channel management:Organize and animate the monthly UCC Champions Calls, gathering 100+ international sales and pre-sales, to inform them about new market trends, products evolutions and latest case studiesCreate and launch specific plans to boost sales in the regions, working closely with regional marketing teams and business developmentCreate sales tools to support UCC ChampionsCommunicate on the UCC success stories : maintain the customer references booklet (both internal & external). Create external references if possible (video testimonials or press releases)Specifically, lead the marketing stream of the Webex Program, launched together with our partner Cisco:Develop the Cisco & Orange joint value propositionDefine and execute the specific marketing initiatives (Account-Based Marketing, Digital communication plan + internal communication), working closely with international segment marketing & IB RegionsFollow-up and analyze the ROI of the initiativesManage a team of 3 people (2 apprentices based in Saint Denis and a Solution Marketing & communication manager based in Bratislava)Define their objectives and support their upskilling process

Keyskills :
Marketing - Comms Mgr

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