Digital Strategist

Job Description

Your Role and ResponsibilitiesThe Digital Strategist is responsible for driving results through digital marketing and continuously improving our digital strategy and execution. The Digital Strategist will lead the creation of integrated digital experiences to drive awareness and demand along the learner journey for the IBMer or future external clients. The candidate is required to work with content, digital, and social teams, as well as user experience and market insights professionals to develop an integrated strategy that engages the target audience and ensure the marketing objectives are strategically aligned across the learners journey.You re a multichannel marketing innovator and you know all the channels - digital, email, marketing automation, lead nurturing, paid media, SEO, events, print you name it. So, let s talk about what you ll do. You are a proven Digital Strategist who is creative, collaborative, and has a passion for digital marketing. You are comfortable facing challenges where the answer is not readily visible and you thrive in a collaborative environment, working across teams to achieve the best outcome. We are looking for an innovative thinker with experience in developing integrated digital campaigns that attract new learners, further engage existing learners.Responsibilities:- Design the digital journey across content, assets and tactics, including SEO, SEM, both on domain and off domain. Develop and execute highly targeted, integrated multi-channel awareness generation campaigns with a focus on digital channels.- Collaborate closely with our learning ecosystem partners (such as marketing and communications) so we can leverage the full range of digital ecosystem marketing tactics.- Optimize all aspects of our digital marketing environment including digital marketing analytics, search engine optimization, and social media marketing.- Responsible for the definition, automation, and streamlining of marketing operation processes, transitioning them from mere marketing strategies into real marketing assets.- Continuously tests and evaluates marketing tactics and strategies- Create and keep program roadmaps up to date and enforce program policies to ensure on-time delivery.- Establish metrics, templates and governance for the program alongside the Program Manager and communicate updates to policies and train staff on new/updated policies as needed.- Remove project blockers, ensure communication across stakeholders for each project.- Manage concurrent projects with stakeholders in regions across the globe, closely tracking cross-team dependencies to ensure on-time launches.- Execute, report on and continuously optimize digital marketing campaigns using analytics to audit and improve digital experiences- De-construct competitive best practices in digital marketing from leading brands, and advise other functions, especially technology and Design, on digital best practices- Leverage A/B Testing to ensure design decisions are data and market driven- Stay informed on the latest thinking in Information Architecture, user experience design, emerging digital technologies and media opportunities, approaches and strategies- Define a wholistic digital strategy based on value proposition - and coordinate the integration of digital strategy across all channels- Act as the catalyst for digital transformation, promoting cross-functional focus on customer experience

Keyskills :
Digital Strategist