Trade Marketing Manager

Job Description

Reporting to Marketing DirectorMain Job duties:Implement trade marketing plans for relevant channels and product categories to achieve defined business objectivesConduct market research on market trends, consumer behavior, competitor information, etc. and provide analysis as inputs to marketing plansTrack monthly actual trade spend against sales and analyze return on investment of each trade activity. Accrue and track trade marketing expenses according to existing plansImplement trade marketing standardized processes, tools, administrative activities (including approvals), etc. for smooth execution of trade marketing activitiesExecute and track progress of above the line marketing campaigns and go-to-market activities, including in-store promotional initiatives - Provide sales and trade spend analysis by channels, product categories, etc. Supervise feedback gathering from various sources on trade marketing plans effectivenessWork closely with internal stakeholders in the execution of trade marketing initiatives to ensure holistic integration of efforts to meet customers needsWork closely with clients and vendors to ensure execution of trade marketing plans (e.g. merchandising/planograms, trade promotions, in-store execution, etc.)Planning for having stronger loyalty programs for elite traders at the level of the country, Meeting with regions sales team to understand distribution challenges and listening to see wider opportunities in supporting trade channels, Monitoring competitors plans , shelve prices , offers and new offers Watching over new entrances and their offers to the market; evaluating the positive and negative effects of it to the brandsHaving regular monthly local trips to the regions not less than 3 regions a month at the level of the country.Roles and Responsibilities1.???? Maximising Rate of Salesa)??? Regular visits of stores across the countryb)??? Design and implementation of planogramsc)???? Design and implementation of consumer promotions as requiredd)??? Design and implementation of best in class POSMe)??? Design and execution of BTL activities in general, e.g. new product launch, sampling, consumer promotionsf)????? Co-ordination and communication with a sales and marketing departments.2.???? Monitoring & Evaluationa)??? Monitoring stock movement to store, suggesting promotions or trade deals according to the sales objectives.b)??? Monitoring competitor activities, pricing strategy, current promotions and stock level across POS (point of sale).c)???? Collecting sell-out data from stores where possible, and analysing sell-in sales as required to monitor performance.d)??? Evaluate visibility & market coverage of our products through regular market visitse)??? Evaluate promotional effectiveness based on financial, brand and other KPIs.3.???? Co-ordination & Communicationa)??? Training sales personnel as required to achieve increased rate of salesb)??? Attending customer complaints and following up with the concern on solutions,c)???? Planning and conducting any in-store researchd)??? Collect and disseminate best practise for profitable trade marketing activitiese)??? Communication and co-ordination between field sales and marketing HQ.f)????? Co-ordination with finance and logistics as required

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