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Brand Manager

8.00 to 14.00 Years   Baghdad, Iraq   14 Sep, 2019
Job LocationBaghdad, Iraq
EducationBachelor's degree / higher diploma
SalaryNot Mentioned
IndustryFMCG; Consumer Electronics; Distribution & Logistics
Functional AreaNot Mentioned

Job Description

Job PurposeAs Brand Manager you must ensure the efficient execution of business plans in order to meet future brand expectations and targets. And?take part in the development of short-term tactical Sales and Brand Management marketing plans, ensure brand integrity by guiding efforts across multiple channels and functions. Provide?support to the development and execution of offline/traditional, digital, and paid social advertising programs for the business.Responsibilities

  • Analyze brand positioning and consumer insights
  • Shape and communicate Company vision and mission
  • Translate brand elements into plans and go-to-market strategies
  • Manage a team of marketing people working on brand initiatives
  • Lead creative development to motivate the target audience to ?take action?
  • Establish performance specifications, cost and price parameters, market applications and sales estimates
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs
  • Monitor market trends, research consumer markets and competitors? activities
  • Oversee new and ongoing marketing and advertising activities
  • Monitor product distribution and consumer reactions
  • Devise innovative growth strategies
  • Align the company around the brand?s direction, choices and tactics
  • Responsible of Distributor management
  • Following up daily activities with the distributor ? sales, marketing, trade marketing, invoicing etc?
  • Having daily market visits and reporting to Export Manager
  • Preparing competitors? activity reports weekly
  • Close communication with Distributor?s Sales Manager to increase visibility and sales
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Keyskills :
Promotions Consumer Brands Digital Media Sales Marketing Branding

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